小米卖车亏钱，这是实话吗？

华尔街见闻03-29

备受期待的小米SU7发布会落幕，吊足胃口的定价也终于浮出水面。小米SU7分三个版本，标准版定价21.59万元，pro版本24.59万元，Max29.99万元。雷军在接受媒体采访时，回应了小米SU7的定价策略。他表示，纯电汽车，除了特斯拉之外，我也不知道哪家还在赚钱。小米汽车SU7的定价既要让消费者觉得有诚意，同时其中的亏损也要能够扛得起。原计划标准版定价22.9万，但车企降价把我们搞蒙了，...

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Is this true?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.6,"01810":1,"XIACY":0.6},"content_text":"备受期待的小米SU7发布会落幕，吊足胃口的定价也终于浮出水面。\n小米SU7分三个版本，标准版定价21.59万元，pro版本24.59万元，Max29.99万元。\n雷军在接受媒体采访时，回应了小米SU7的定价策略。\n他表示，纯电汽车，除了特斯拉之外，我也不知道哪家还在赚钱。小米汽车SU7的定价既要让消费者觉得有诚意，同时其中的亏损也要能够扛得起。\n原计划标准版定价22.9万，但车企降价把我们搞蒙了，最终决定比特斯拉Model 3 便宜3万，Model 3 的盈亏点是22.3万，而SU7的配置比Model 3高很多，这个定价肯定是亏了，顶配版最早定价35万，也是亏的，考虑到第一年产能有限，就先把价格降下来。\n发布会后，小米集团ADR涨超10%，这个定价市场认了。\n国内电车，亏钱一直是个问题，在熬过了上量的难关后，初步形成规模化的能力，但距离盈亏平衡还任重而道远。\n一方面造车本身就烧钱，另外还要应对产业链利润分配的挑战，价格战又进一步侵蚀利润空间。\n参照此前电动车企的经验，最初靠的是政府补贴，此后又相继迈上了上市融资的道路。尽管获得一轮输血，但面对每年的亏损，电车企业的现金流也谈不上安全。","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.22.4","shortVersion":"4.22.4","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2423463293"}