踏青赏花出游激发消费活力唯品会户外服饰销量爆发

证券日报03-27

本报记者李乔宇　　清明小长假前后，踏青是最热门的出游关键词。旺盛的出游需求也激发出消费市场的活力，多个电商平台上，户外运动相关品类近期销量激增。特卖电商唯品会相关数据显示，3月中旬以来，春游、春季运动等成为热搜词汇，户外穿搭、运动鞋服销量爆发，其中跑步鞋销量同比增长54%，运动卫衣销量同比增长62%，冲锋衣销量同比增长70%以上。　　针对火爆的户外出游热，电商平台也陆续推出多种促销活动，唯品会相关...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2422995984?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2024-03-27 16:14","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2422995984","market":"hk","top_or_hot":-1,"title":"踏青赏花出游激发消费活力 唯品会户外服饰销量爆发","media":"证券日报","content":"<div>\n<p>本报记者李乔宇　　清明小长假前后，踏青是最热门的出游关键词。旺盛的出游需求也激发出消费市场的活力，多个电商平台上，户外运动相关品类近期销量激增。特卖电商唯品会相关数据显示，3月中旬以来，春游、春季运动等成为热搜词汇，户外穿搭、运动鞋服销量爆发，其中跑步鞋销量同比增长54%，运动卫衣销量同比增长62%，冲锋衣销量同比增长70%以上。　　针对火爆的户外出游热，电商平台也陆续推出多种促销活动，唯品会相关...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202403273026184072.html\">网页链接</a>\n\n</div>\n","source":"stock_eastmoney","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>踏青赏花出游激发消费活力 唯品会户外服饰销量爆发</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n踏青赏花出游激发消费活力 唯品会户外服饰销量爆发\n</h2>\n\n<h4 class=\"meta\">\n\n\n2024-03-27 16:14 北京时间&nbsp;&nbsp;&nbsp;<a href=http://finance.eastmoney.com/a/202403273026184072.html><strong>证券日报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>本报记者李乔宇　　清明小长假前后，踏青是最热门的出游关键词。旺盛的出游需求也激发出消费市场的活力，多个电商平台上，户外运动相关品类近期销量激增。特卖电商唯品会相关数据显示，3月中旬以来，春游、春季运动等成为热搜词汇，户外穿搭、运动鞋服销量爆发，其中跑步鞋销量同比增长54%，运动卫衣销量同比增长62%，冲锋衣销量同比增长70%以上。　　针对火爆的户外出游热，电商平台也陆续推出多种促销活动，唯品会相关...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202403273026184072.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4509","symbol_name":"腾讯概念","start_time":0,"source_url":"http://finance.eastmoney.com/a/202403273026184072.html","article_id":"2422995984","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2422995984","pubTimestamp":1711527245,"sourceInfo":{"source_id":"stock_eastmoney","name":"东方财富"},"weMediaInfo":null,"summary":"本报记者李乔宇清明小长假前后，踏青是最热门的出游关键词。旺盛的出游需求也激发出消费市场的活力，多个电商平台上，户外运动相关品类近期销量激增。特卖电商唯品会相关数据显示，3月中旬以来，春游、春季运动等成为热搜词汇，户外穿搭、运动鞋服销量爆发，其中跑步鞋销量同比增长54%，运动卫衣销量同比增长62%，冲锋衣销量同比增长70%以上。","collect":0,"end_time":0,"defaultTopTitle":"eastmoney.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"BK4509":"腾讯概念","BK4122":"互联网与直销零售","BK4503":"景林资产持仓","BK4220":"综合零售","BK4531":"中概回港概念","BK4558":"双十一","BK4552":"Archegos爆仓风波概念","BK4585":"ETF&股票定投概念","BK4505":"高瓴资本持仓","VIPS":"唯品会","BK4526":"热门中概股","LU0640798160.USD":"EASTSPRING INVESTMENTS GLOBAL EMERGING MARKET DYNAMIC \"A\" (USD) ACC","BK4588":"碎股","LU1115378108.SGD":"Eastspring Investments - Global Emerging Markets Dynamic AS SGD"},"translate_title":"Traveling to enjoy flowers stimulates consumption vitality. Vipshop outdoor clothing sales broke out","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"VIPS":1},"content_text":"本报记者李乔宇　　清明小长假前后，踏青是最热门的出游关键词。旺盛的出游需求也激发出消费市场的活力，多个电商平台上，户外运动相关品类近期销量激增。特卖电商唯品会相关数据显示，3月中旬以来，春游、春季运动等成为热搜词汇，户外穿搭、运动鞋服销量爆发，其中跑步鞋销量同比增长54%，运动卫衣销量同比增长62%，冲锋衣销量同比增长70%以上。　　针对火爆的户外出游热，电商平台也陆续推出多种促销活动，唯品会相关负责人介绍，为匹配消费者运动及出游的消费需求，其在3月27日开启促销活动“唯品运动节”，诸多户外运动服饰将迎来超低折扣，活动开启半小时，户外运动品类销量环比日常猛增3倍以上。　　随着国内多地陆续进入樱花花季，樱花主题的消费也在大幅升温，唯品会数据显示，3月中旬以来，樱花粉、樱花图案的服饰销量剧增，樱花元素的服饰销量整体翻倍，粉色系成为女装、童装的重要流行色彩，带有樱花元素的女装销量同比增长160%、户外穿搭销量同比增长123%。（文章来源：证券日报）","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.22.4","shortVersion":"4.22.4","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2422995984"}

踏青赏花出游激发消费活力 唯品会户外服饰销量爆发

精彩评论

踏青赏花出游激发消费活力唯品会户外服饰销量爆发