基金代销江湖山雨欲来，转型路径指向“C端”-36氪

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上市公司2023年年报陆续披露，从中可以看到，招商银行、蚂蚁基金、天天基金等基金代销机构的业绩并不尽如人意。记者调研了解到，理财净值化转型浪潮叠加近年市场波动，基金产品销售格局生变，货币、债券类固收基金成为了香饽饽。同时，2023年以来公募行业费率改革等因素，使得一直以来以主动权益类基金佣金为主要收入来源的基金销售模式面临考验。对此，多方人士认为，基金三方代销平台进入增长瓶颈期是客观规律所致，尾随...

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