【西街观察】新能源的“新”有时比价格销量重要得多

北京商报03-28

初创小米时，雷军怼人的架势，一点不弱于其他“大炮”“大嘴”，苹果总会被拉到发布会上跑个分，还曾和360创始人周鸿祎“约架”朝阳公园。一脚踏进汽车圈，造车的激烈比拼，比造手机只增不减，唇枪舌剑常有，没有隔夜仇的氛围也多了起来。3月28日晚间，小米首款汽车SU7正式与大众见面，一同捧场的还有李斌、李想、何小鹏。蔚小理是小米汽车直接竞品，倒不妨碍新能源汽车人做朋友。雷军致谢：“他们给了很多建议，让自己少...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202403282258458b6e3a4b&s=b><strong>北京商报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>初创小米时，雷军怼人的架势，一点不弱于其他“大炮”“大嘴”，苹果总会被拉到发布会上跑个分，还曾和360创始人周鸿祎“约架”朝阳公园。一脚踏进汽车圈，造车的激烈比拼，比造手机只增不减，唇枪舌剑常有，没有隔夜仇的氛围也多了起来。3月28日晚间，小米首款汽车SU7正式与大众见面，一同捧场的还有李斌、李想、何小鹏。蔚小理是小米汽车直接竞品，倒不妨碍新能源汽车人做朋友。雷军致谢：“他们给了很多建议，让自己少...</p>\n\n<a 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3。但通过对标实现正向激励并不容易，看似价格或销量的比拼，一定要靠产品力和供应链支撑。凡是对标的彼此，不仅不是互看不上，反而是骨子里的敬重。谈及这个话题，雷军反复强调，“肯定要比！我是特斯拉车主，也是保时捷车主，它们都是汽车工业的时代标杆。小米要造好车，必须认真向这两家车厂学习。比下来的结果，一定有地方小米做得更好”。所以，要比价格和销量，就不能只比价格和销量。有些东西比这两样重要得多，性能是基本盘，关于生态、品牌、用户关系的建设，都是比价格和销量更长久也更磨人。毕竟，新能源汽车人的新，也是科技新势力的新、新质生产力的新。北京商报评论员  张绪旺","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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