Adobe(ADBE.US)携手微软(MSFT.US)探索生成式AI应用助力营销人员“解放双手”

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智通财经APP了解到，今天，Adobe(ADBE.US)在数字体验大会Adobe Summit上宣布了与和微软(MSFT.US)关于CopilotAI的合作计划，新的集成功能将把Adobe体验云和Microsoft Dynamics 365的相关营销洞察和工作流程引入Microsoft Copilot，以帮助营销人员攻克应用和数据孤岛问题，高效管理日常工作流。Adobe数字体验业务高级副总裁...

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Summit上宣布了与和微软(MSFT.US)关于CopilotAI的合作计划，新的集成功能将把Adobe体验云和Microsoft Dynamics 365的相关营销洞察和工作流程引入Microsoft Copilot，以帮助营销人员攻克应用和数据孤岛问题，高效管理日常工作流。Adobe数字体验业务高级副总裁...</p>\n\n<a href=\"http://www.zhitongcaijing.com/content/detail/1093227.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0061474960.USD","symbol_name":"天利环球焦点基金AU Acc","start_time":0,"source_url":"http://www.zhitongcaijing.com/content/detail/1093227.html","article_id":"2422093526","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2422093526","pubTimestamp":1711519143,"sourceInfo":{"source_id":"stock_zhitongcaijing","name":"智通财经网"},"weMediaInfo":null,"summary":"智通财经APP了解到，今天，Adobe在数字体验大会Adobe Summit上宣布了与和微软关于CopilotAI的合作计划，新的集成功能将把Adobe体验云和Microsoft Dynamics 365的相关营销洞察和工作流程引入Microsoft Copilot，以帮助营销人员攻克应用和数据孤岛问题，高效管理日常工作流。Adobe 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hands\"","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MSFT":1,"ADBE":1},"content_text":"智通财经APP了解到，今天，Adobe(ADBE.US)在数字体验大会Adobe Summit上宣布了与和微软(MSFT.US)关于CopilotAI的合作计划，新的集成功能将把Adobe体验云和Microsoft Dynamics 365的相关营销洞察和工作流程引入Microsoft Copilot，以帮助营销人员攻克应用和数据孤岛问题，高效管理日常工作流。Adobe数字体验业务高级副总裁Amit Ahuja表示：“社交媒体、移动端和其他快速移动渠道的个性化内容需求正爆炸式增长，迫使营销人员不断提高效率和生产力。”他称，双方此次合作将能帮助营销团队简化规划、协作、创建和活动执行等方面一系列日常工作。微软AI at Work公司副总裁Jared Spataro表示，微软和Adobe两大巨头拥有着共同目标，通过此次合作，将能够帮助营销人员专注于最重要的工作——创建有影响力的营销活动并提升客户体验。营销学科十分复杂，由需要专业工具的专业角色组成，从设计品牌内容和管理营销活动，到与内外部合作伙伴跨渠道跟踪受众洞察并报告结果。营销人员在面临着孤岛及不同应用程序中工作的挑战可能会导致错位，并影响到速度和生产力。根据微软最近的一项调查，43%的营销和传播专业人士表示，在数字应用程序和程序之间切换会破坏他们的创造力。此次AI应用实践的最初功能将专注于满足营销人员的需求，将解决的问题包括：工作流程中的战略洞察：结合来自Adobe Customer Journey Analytics和Adobe Workfront等Adobe Experience Cloud应用程序的相关营销活动洞察力，以及Dynamics 365，Copilot for Microsoft 365可帮助营销人员在Outlook、Teams和Word中快速获得洞察力和更新。营销人员可以通过提问来了解营销项目的状态，了解活动的效果、未完成的审批和需采取的行动，或了解最新营销活动简报中定义的受众和关键绩效指标。创建营销活动简报、演示文稿、网站更新和相关背景下的电子邮件：营销人员可以更加以数据为导向，而不必通过多种工具或人员来获取洞察力。来自Adobe和Dynamics365的营销洞察将在Copilot for Microsoft365中提供，用于创建简报、为高管评审制作演示或任何类型的报告或信息。营销人员还可以使用Adobe Firefly生成式人工智能创建图像，或通过Adobe Experience Manager Sites创建营销体验文案;营销人员可以在Word中创建内容，并直接发布到网络和移动等渠道。利用上下文通知和摘要保持项目进展：从反馈和批准到工作项目变更或到期日期，营销人员通常需要进入多个应用程序、电子邮件和聊天工具来整理项目状态。Adobe Workfront提供的这些集成功能可在这些应用程序之间发挥作用，创建由相关营销数据提供的通知，以便随时了解任何变更和应采取的行动。","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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Adobe(ADBE.US)携手微软(MSFT.US)探索生成式AI应用 助力营销人员“解放双手”

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Adobe(ADBE.US)携手微软(MSFT.US)探索生成式AI应用助力营销人员“解放双手”