水井坊：将继续坚持三大战略并提高200元价格带产品份额

金融界03-22

3月22日消息，水井坊披露投资者关系活动记录表显示，公司将继续坚持三大战略：产品升级及创新、品牌高端化和营销突破。未来计划通过丰富产品线，提高200元价格带的产品份额。工作重点将集中在：聚焦关键市场、持续建设和提升团队能力、拉动动销、拓展售点、培养意见领袖、围绕“酒中美学”进行品质营销、针对性地进行产品创新、优化品牌空间与体验等方面。天号陈帝黄瓶作为定位两百元价格带的产品，目前在九个省份售卖，...

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