携程与BE@RBRICK宣布五年十城计划文旅融合开启潮流“玩”法

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3月6日，携程与国际玩具公司MEDICOM TOY以及旗下潮玩品牌BE@RBRICK的跨界合作首次线下签售活动在成都COSMO商场举行。BE@RBRICK品牌主理人赤司龙彦与携程集团首席市场官、执行副总裁孙波出席现场活动，赤司龙彦与粉丝见面并为双方合作的首款成都限定版BE@RBRICK公仔进行了现场签售。在现场，双方也正式宣布了此次跨界合作的整体战略，未来双方将在5年内，围绕BE@RBRICK公仔...

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TOY对于中国文化的喜爱，充分展现了对中国消费者的尊重与重视。在当天活动现场，携程集团首席市场官、执行副总裁孙波表示：“我们希望，通过天府之都年轻化表达的探索，能让成都文化走进全球视野，吸引更多海内外游客来成都游玩，并将旅行、文化、好玩的元素融入到更多的潮流时尚、生活方式内容中，带来更多文旅融合创新案例。我们也将和MEDICOM TOY继续探索更多城市旅行与潮玩的碰撞。”携程集团首席市场官、执行副总裁孙波活动现场也正式公布，成都W酒店作为合作方，将推出隐藏款成都限定BE@RBRICK酒店主题房，并推出酒店“寻宝”计划。将隐藏款公仔作为送给住客的特殊收藏品放置在客房内，预订用户可在酒店内寻找联名周边，所有被找到的联名周边都可以打包带走。房型A将包含1000%BE@RBRICK+联名周边A套餐，房型B将包含100%+400%、1000%BE@RBRICK+联名周边B套餐。据了解，携程与MEDICOM TOY的合作，未来将持续在中国大陆不同区域的城市开展联名活动，而下一站将锁定在中国的醒狮之城——广州。随着全球旅游行业的全面复苏，各地文旅都在通过更多途径与方式宣传城市文化，彰显城市吸引力。携程希望通过这类积极的跨界尝试，更好地迎合年轻人喜好，探索地区文旅破圈新玩法，让更多的中国传统文化能够以更新的姿态吸引年轻群体的目光，助力城市文旅的新阶段发展。编辑:于琦","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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携程与BE@RBRICK宣布五年十城计划 文旅融合开启潮流“玩”法

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携程与BE@RBRICK宣布五年十城计划文旅融合开启潮流“玩”法