《2023母婴行业洞察报告》发布，宝宝树成用户首选母婴平台

极目新闻03-01

宝宝树集团（1761.HK）委托全球领先的消费者研究与零售监测公司尼尔森IQ执行发布《2023母婴行业洞察报告》（以下简称“报告”），从母婴行业现状与趋势、母婴种草消费及线上行为趋势等，多维度近距离解读分析母婴市场的新格局及未来趋势。报告指出，伴随科学化精细化养育理念的深入人心，母婴市场整体规模进一步提质扩容，预计到2024年将达到7.75万亿元。同时，母婴消费习惯将持续“向上迁移”，线上渠道在...

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