国窖1573与泸州老窖品牌价值两极分化：前者大涨19%、后者跌5%

酒业内参02-29

《2023胡润品牌榜》今日发布，酒业内参发现，国窖1573与泸州老窖品牌价值面临两极分化。榜单显示，国窖1573以1250亿元的品牌价值位居第八，品牌价值涨幅达到19%。而“泸州老窖”品牌价值则为90亿元，且跌幅5%。　　据泸州老窖官网显示，国窖1573源自全国重点文物保护单位——始建于公元1573年、连续使用至今、原址原貌保护完整的1573国宝窖池群，并经由入选首批国家级非物质文化遗产的...

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