沃尔玛收购Vizio危及Roku(ROKU.US)前景富国银行建议“减持”

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华尔街大行富国银行(Wells Fargo)将美国流媒体机顶盒领域领导者Roku(ROKU.US)的股票评级从“持股观望”下调为“减持”，并将目标价从77美元大幅下调至51美元，随后Roku的股价在周二美股盘前交易中一度下跌超4%至61.750美元。富国银行的分析师们表示，零售巨头沃尔玛(WMT.US)约占Roku设备总销售额/净增额的约三分之一，但这家零售巨头即将收购Vizio(VZIO.US)...

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href=https://finance.sina.com.cn/stock/hkstock/ggscyd/2024-02-27/doc-inaknxvi0360779.shtml><strong>智通财经网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>华尔街大行富国银行(Wells Fargo)将美国流媒体机顶盒领域领导者Roku(ROKU.US)的股票评级从“持股观望”下调为“减持”，并将目标价从77美元大幅下调至51美元，随后Roku的股价在周二美股盘前交易中一度下跌超4%至61.750美元。富国银行的分析师们表示，零售巨头沃尔玛(WMT.US)约占Roku设备总销售额/净增额的约三分之一，但这家零售巨头即将收购Vizio(VZIO.US)...</p>\n\n<a 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Connect转向SmartCast安装基础。沃尔玛聚焦于在其实体店和各种线上平台上提供广告服务，通过收购Vizio，沃尔玛将能够在Vizio的电视流媒体服务上直接投放广告。因此，沃尔玛收购Vizio的核心目的在于扩大其在流媒体广告领域的影响力，以挑战亚马逊在广告业务方面的领导地位。沃尔玛此次收购意在增强沃尔玛的广告业务部门，使其能够直接通过电视流媒体服务投放广告，进一步与亚马逊的繁荣广告业务竞争。由此可见，沃尔玛看到了通过Vizio电视广告生成直接营收的潜力。Vizio的智能电视操作系统SmartCast拥有超过1800万的活跃账户，这使得沃尔玛能够在Vizio电视上无限制投放广告，并为Vizio电视所有者创造独家的购物娱乐选项。此富国银行分析师还表示，Roku的三大渠道合作伙伴是沃尔玛、百思买和亚马逊。但是沃尔玛现在有了自己的联网机顶盒 O/S;百思买则不是一家媒体/广告公司，需要与Roku继续合作，而亚马逊可能继续有兴趣合作。但富国银行表示，亚马逊已经具备了提供内容/广告服务的Prime Video、FireTV O/S和相关设备供应链。富国银行认为，沃尔玛收购Vizio使得Roku基本面面临“市场重估”，投资者需要时间重新判断估值层面的叙事逻辑。\n\n股市回暖，抄底炒股先开户！智能定投、条件单、个股雷达……送给你>>\n\n\n\n\n海量资讯、精准解读，尽在新浪财经APP","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; 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沃尔玛收购Vizio危及Roku(ROKU.US)前景 富国银行建议“减持”

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沃尔玛收购Vizio危及Roku(ROKU.US)前景富国银行建议“减持”