宏盟集团以8.35亿美元收购“Flywheel”

钛媒体01-08

钛媒体App 1月8日消息，近日，广告传播服务集团宏盟集团宣布已完成对Ascential集团旗下数字商务品牌Flywheel的收购。本次交易宏盟集团以8.35亿美元净现金收购了Flywheel。未来，Flywheel将作为宏盟集团的一个业务板块继续运营，并由Ascential前CEO Duncan Painter领导。Flywheel的加入使宏盟集团能够无缝整合零售媒体投放、线上线下商业、精准营销...

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