21汽车视频｜蔚来、理想吵起来了！

21财经2023-12-08

12月6日，理想汽车CEO李想在微博发文时表示，理想汽车是中国所有汽车品牌里“营销和传播费用率”最低的企业，包含主机厂和销售（直营/代理）体系的全部营销和传播费用；全球比理想汽车低的应该只有特斯拉。12月7日中午，蔚来品牌与传播助理副总裁马麟转发李想这条微博并表示，根据星图信息，理想今年3款车在抖音的内容投放金额约9000万，花费最大的并不是微博平台。并反问，“大家最关心的不应该是研发的费用和费效...

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