亚马逊美国零售份额持续领先，沃尔玛开启新一轮追逐战

电商报2023-11-28

1.差距拉大长久以来，亚马逊和沃尔玛都备受关注，一个是全球最大的电商巨头，一个是全球最大的零售企业，这两个有着绝对实力对手间的较量也堪称“神仙打架”。近日，Pymnts公布了亚马逊、沃尔玛在第三季度的零售业务表现及数据对比，数据显示，亚马逊在美国的零售份额持续领先沃尔玛，并且差距正在持续扩大。亚马逊与沃尔玛差距扩大图源：Pymnts事实上，作为美国市场当之无愧的霸主，亚马逊有着完善的物流...

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配饰、家居家具、体育用品、电子电器等关键非必需品类的市场份额是远远高于沃尔玛的。同时，在沃尔玛的优势品类健康个护上，亚马逊也实现了两个季度的正增长，与沃尔玛的差距缩小至0.1%。客观来讲，从数据上看沃尔玛与亚马逊有着不小的差距，这也不免令人产生疑惑：沃尔玛有可能撼动亚马逊电商霸主的地位吗？2.你追我赶无论时代如何发展变化，零售的本质始终都是成本、效率和体验，亚马逊与沃尔玛之间的比拼也无外乎是从这些方面展开的。相信所有跨境卖家都明白这样一个道理，就是成本决定价格，如果成本够低，价格就会相应低一些，而假设成本如果很高，价格就很难会低。而据此前一项研究数据显示，在调查了 19 家美国领先零售商和超过 11,000 种完全匹配的产品后，发现亚马逊的价格是最低的，平均价格便宜16%，其中包括玩具、电子产品和时尚等日常必需品和最畅销的假日类别。亚马逊价格最低图源：usatoday值得注意的是，今年以来，亚马逊和沃尔玛不约而同地开始追求更高的效率，重点发力配送速度。举例来说，为了在购物旺季时能给消费者良好的购物体验，亚马逊亚马逊美国宣布在康涅狄格州新开了两个FBA仓库，同时还招募了大量的兼职工人，以确保物流能顺利推进。而沃尔玛方面则透露，目前投入运营的升级版物流设施，可以确保在假日季大部分订单实现次日达。亚马逊在美国开设新仓库图源：risnews而从完善用户体验上看，双方同样从未止步。举例来说，在沃尔玛领先的食品杂货 电子商务 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