亚马逊将在Snapchat上投放购物广告，允许用户直接购买

智通财经网2023-11-14

根据协议，亚马逊将允许美国用户直接从Snap旗下社交媒体应用Snapchat上购买该电子商务平台上提供的某些产品。该协议跟亚马逊与Meta平台签署的协议类似。用户可以直接从亚马逊的Snapchat广告中购买商品，无需离开Snapchat就可以结账。在新的体验下，潜在买家还可以在Snapchat上查看某些亚马逊产品广告的实时定价、Prime会员资格、送货预期和产品详细信息。这些合作表明，亚马逊正试图...

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