京东坚守“实”字诀

经济参考报2023-11-16

在网上一片“今年‘双11’静悄悄”的揶揄声中，京东11.11却出了个实打实的“爆款”——京东采销。没有巧舌如簧的主播，没有弹眼落睛的华丽布景，更没有弯弯绕绕的直播话术，这个京东一线采销团队在会议室临时搭建的直播间猝不及防地爆火出圈，3.2亿用户在“双11”期间涌进这里，不少网友感慨“这个‘双11’，京东采销是绝对C位”。　　在“反向消费”风潮兴起的当下，消费者厌倦了“爱因斯坦来了都要拿三张草稿纸”...

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