阿里影业收购大麦再拓娱乐业务版图

中国商网2023-09-28

中国商报（记者赵熠如）9月19日，阿里影业宣布收购大麦网。作为阿里旗下渊源已久的两家文娱企业，此次“联姻”意在进一步拓展其娱乐业务版图。9月20日，截至记者发稿，阿里影业的股价涨超5%。图为阿里巴巴集团总部。（图片由CNSPHOTO提供）宣布收购大麦9月19日，阿里影业在港交所发布公告，宣布与阿里巴巴集团控股有限公司的全资子公司阿里巴巴投资有限公司签订股份购买协议，将以1.67亿美元收购经营“...

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赵熠如）9月19日，阿里影业宣布收购大麦网。作为阿里旗下渊源已久的两家文娱企业，此次“联姻”意在进一步拓展其娱乐业务版图。9月20日，截至记者发稿，阿里影业的股价涨超5%。图为阿里巴巴集团总部。（图片由CNSPHOTO提供）宣布收购大麦9月19日，阿里影业在港交所发布公告，宣布与阿里巴巴集团控股有限公司的全资子公司阿里巴巴投资有限公司签订股份购买协议，将以1.67亿美元收购经营“...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2023092809310882703f90&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0084288322.USD","symbol_name":"Natixis Asia Equity RD USD","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2023092809310882703f90&s=b","article_id":"2370710019","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2023092809310882703f90&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description 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Inc的全部股份。至于收购的原因，阿里影业在公告里提出：一是大麦作为中国领先现场娱乐供应商独一无二的市场地位；二是大麦能够细致把握疫情后中国现场娱乐行业的强劲复苏趋势，财务表现优秀；三是大麦的规模及盈利能力存在增长潜力，特别是多元化发展，以及扩大与活动主办、推广、艺人经纪、场地运营等产业链合作的机遇；四是大麦对于阿里影业业务经营有战略价值，使得阿里影业收入结构多元化（加入现场娱乐收入），并扩大IP变现的渠道。通过收购目标业务，阿里影业拟利用、整合大麦的资源及行业专长，提升阿里影业的竞争地位。大麦经营业绩的显著好转也是阿里影业所考量的价值之一。公告中提出，2021至2023年三个财年，大麦的收入分别为1.33亿元、3.04亿元和2.28亿元，经调整净亏损分别为3.22亿元、1.38亿元和9942万元。尽管大麦连续三个财年亏损，但近期业务已明显恢复。公告显示，截至2023年6月30日的三个月内，大麦交易总额（GMV）超40亿元，超过2023财年全年约30亿元的交易额，环比上一季度增幅超100%。阿里影业认为，经营业绩显著好转为大麦财务表现的重大改善奠定了坚实基础。关系进一步紧密事实上，阿里影业与大麦网本就关系紧密，同属于阿里大文娱板块。2014年，阿里巴巴在大麦网D轮融资中进入，持有其32.44%的股份；2017年3月，阿里巴巴宣布全资收购大麦网，并将其纳入了阿里大文娱板块。2022年2月，阿里影业发布公告称，正式为大麦提供全方位独家委托运营服务，双方基于资源协同、场景互联、客户共享等业务优势，进一步升级联合运营模式。今年3月，阿里巴巴宣布拆分成“1+6+N”的数家独立公司，其中“6”是根据业务类型成立六大集团，大文娱集团就是其中之一，包含优酷、阿里影业和大麦网等。“阿里影业和大麦网的结合就是阿里大文娱板块下自我内部整合的过程，其实也是企业的内部调整，本身的影响并不会太大。”盘古智库高级研究员江瀚告诉中国商报记者，“具体来说，阿里影业与大麦网的结合有助于提升其在娱乐业的影响力。大麦网作为中国最大的演出票务平台之一，拥有丰富的演出资源和观众群体，这对于阿里影业进一步扩大在娱乐业的影响力有着积极作用。通过收购大麦网，阿里影业能够更好地布局娱乐业，完善产业链条，提升自身竞争力。”公告中提出，在收购事项后，阿里影业连同大麦将定位为阿里大文娱集团的线下娱乐旗舰平台。阿里影业通过进一步扩大“大麦”品牌在活动主办及推广、场地运营及艺人经纪等现场娱乐产业价值链的上游影响力，进一步打造其线下娱乐业务的品牌知名度。“大麦网与阿里影业的主营业务存在互补性。大麦网的主营业务是演出票务代理，而阿里影业则主要从事电影制作和发行等业务。两者之间的结合可以使双方在业务上形成互补，进一步扩大市场份额。”江瀚表示，阿里影业收购大麦网也有助于规范演出市场；大麦网作为演出票务平台，在一定程度上掌握了演出市场的入口。通过与阿里影业的结合，大麦网可以利用阿里影业的投入，规范整个市场，减少票价的恶性竞争，推动演出市场的健康发展。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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阿里影业收购大麦 再拓娱乐业务版图

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阿里影业收购大麦再拓娱乐业务版图