美FTC指控亚马逊(AMZN.US)高管称其让Prime用户难以取消订阅

智通财经网09-21

智通财经APP获悉，公开资料显示，美国联邦贸易委员会（FTC）指控亚马逊(AMZN.US)的三名高管涉嫌参与一项计划，使客户难以取消该公司Prime会员服务的订阅。联邦贸易委员会6月对亚马逊提起诉讼，周三，高级副总裁尼尔·林赛(Neil Lindsay)和拉塞尔·格兰迪蒂(Russell Grandinetti)以及副总裁贾米尔·加尼(Jamil Ghani)被列为被告。监管机构表示，他们帮助策划...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2023092115230283f73d75&s=b><strong>智通财经网</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>智通财经APP获悉，公开资料显示，美国联邦贸易委员会（FTC）指控亚马逊(AMZN.US)的三名高管涉嫌参与一项计划，使客户难以取消该公司Prime会员服务的订阅。联邦贸易委员会6月对亚马逊提起诉讼，周三，高级副总裁尼尔·林赛(Neil Lindsay)和拉塞尔·格兰迪蒂(Russell Grandinetti)以及副总裁贾米尔·加尼(Jamil Ghani)被列为被告。监管机构表示，他们帮助策划...</p>\n\n<a 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unsubscribe","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AMZN":1,"FTC":1,"LNN":0.9},"content_text":"智通财经APP获悉，公开资料显示，美国联邦贸易委员会（FTC）指控亚马逊(AMZN.US)的三名高管涉嫌参与一项计划，使客户难以取消该公司Prime会员服务的订阅。联邦贸易委员会6月对亚马逊提起诉讼，周三，高级副总裁尼尔·林赛(Neil Lindsay)和拉塞尔·格兰迪蒂(Russell Grandinetti)以及副总裁贾米尔·加尼(Jamil Ghani)被列为被告。监管机构表示，他们帮助策划了这个计划，并无视员工的请求，即停止使用“误导或欺骗用户”的技术，让他们“注册定期账单”。文件显示，林赛负责会员计划，格兰迪内蒂负责国际消费者业务，加尼负责Prime的订阅计划。FTC引用了亚马逊2017年的内部备忘录，讨论了对注册不容易被客户取消的担忧。一名亚马逊员工在2020年写给加尼的信中写道:“一笔不知名的12.99美元的收费可能意味着一个家庭的杂货钱、一辆车的汽油钱，或者只是最后一点钱来交房租。”该员工的名字在公开文件中被涂黑了。“我们是否认为，当他们发现(Prime的收费)这一未知费用时，他们也应该打电话给客服要求退款?”在今年6月的诉讼中，FTC指控亚马逊欺骗消费者注册Prime会员，并故意使其难以取消。林赛、格兰迪内蒂和加尼拒绝置评，但亚马逊发言人表示，将他们加入诉讼是没有根据的。亚马逊发言人蒂姆·多伊尔(Tim Doyle)表示，“这些领导人不知疲倦地工作，使Prime成为一个客户喜爱的特殊计划，我们全力支持他们。”“声称他们的努力不是出于最大的善意是没有根据的，而且完全背离了联邦贸易委员会自己对此类索赔的标准。我们一直让客户清楚而简单地注册和取消Prime服务，我们希望证明联邦贸易委员会的相反说法是错误的。”Prime会员资格一直是亚马逊与众不同的一个关键因素，它帮助亚马逊将偶尔光顾的顾客转变为忠实的顾客，让他们在网上购物时默认选择亚马逊。亚马逊最大的竞争对手沃尔玛(WMT.US)在2020年推出了每年98美元的沃尔玛+订阅服务，提供了许多相同的好处。亚马逊Prime会员的年费为139美元，月费为15美元。根据联邦贸易委员会的说法，如何取消Prime会员资格的困惑和困难是林赛批准的多份内部备忘录的主题，其中一份备忘录表示担心突然简化取消程序会损害亚马逊的业务。商业影响诉讼中包含的林赛批准的一份内部备忘录写道，“根据我们的实验结果，我们认为，在注册时加强对单个交易的透明度并不是正确的做法，鉴于对业务表现的冲击，不应突然推出对(客户体验)影响如此之大的改变。”据美国联邦贸易委员会称，林赛还表示，他并不介意Prime订阅过程中存在的设计缺陷，因为一旦客户发现了Prime的价值，他们就不会想要取消订阅。该诉讼称，为了应对美国联邦贸易委员会和欧盟的监管压力，亚马逊在2021年做出了一些改变，但高管们试图将对业务的影响降到最低。诉状称林赛在给加尼的信中写道，“考虑到这个话题最近在媒体上多么热门，以及一些国家采取监管行动的风险，我想知道你会如何穿针引线‘在方便加入、方便不误加入和方便退订之间’”。","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"CCBot/2.0 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美FTC指控亚马逊(AMZN.US)高管 称其让Prime用户难以取消订阅

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美FTC指控亚马逊(AMZN.US)高管称其让Prime用户难以取消订阅