3000年后的可乐是什么味道？可口可乐推出AI参与设计的新产品

数据汪2023-09-15

大数据文摘受权转载自夕小瑶科技说编译 | 谢年年可口可乐近日推出了限量版零糖新品可乐——Y3000，号称其口味和外观设计是人类与人工智能共同创造的。这个充满未来感的名字Y3000试图让人畅想公元3000年(距离现在还有977年)可乐的味道。可口可乐全球战略高级总监Oana Vlad称，“我们希望可口可乐在3000年后仍能像今天一样让人耳目一新，所以我们挑战自己，探索未来的可乐可能是...

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Coca-Cola launched a new product designed by AI","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"KO":1},"content_text":"大数据文摘受权转载自夕小瑶科技说 \n编译 | 谢年年\n可口可乐近日推出了限量版零糖新品可乐——Y3000，号称其口味和外观设计是人类与人工智能共同创造的。这个充满未来感的名字Y3000试图让人畅想公元3000年(距离现在还有977年)可乐的味道。\n\n\n\n可口可乐全球战略高级总监Oana Vlad称，“我们希望可口可乐在3000年后仍能像今天一样让人耳目一新，所以我们挑战自己，探索未来的可乐可能是什么味道，以及未来的可乐会带来什么样的体验?”。\n为了探索这种假想的未来，可口可乐开发了一种神秘的口味，并将其包装成了一个 AI 主题的营销套餐和基于移动 Web 的应用程序，该应用程序结合了人类设计师和图像生成模型Stable Diffusion的共同设计。\nStable Diffusion是“可口可乐Y3000 AI Cam”设计时用到的技术之一，是在未经版权方许可的情况下，从互联网上搜刮数以亿计的版权作品，从而获得了生成图像的能力，目前正面临版权侵权诉讼。\n但是，可口可乐的营销材料中并没有提到这种争议，而是表示正在紧紧跟随当今热门的以人工智能为中心的技术潮流。\n关于Y3000的口味研发，可口可乐并没有直接提到使用AI来开发味道，只有这样一种说法：“可口可乐将来自世界各地粉丝的感受并结合人工智能收集的资料，帮助启发可口可乐设计师创造了 Y3000 的独特口味。”\n这样看来，可口可乐或许只是利用AI来收集整理一些全球各地粉丝对于新口味的期望，真正改良配方的还是人类设计师们。\n这对于研发者和消费者或许是一件好事，众所周知，人工智能很有可能会调制出有问题的配方。万一将有毒成分意外地掺入他们的苏打配方中，不知道会有什么后果。\n尽管可能没有人工智能参与调味，但该公司使用 Stable Diffusion模型生成 Y3000 的视觉形象。该设计通过形态和颜色的变化来展示液体的变幻和演变状态，强调积极的未来。浅色调的调色板以紫罗兰色、洋红色和青色为特色，与银色底色相映成趣，营造出一种未来感。标志性的Spencerian手写字体呈现出连通的矩阵，流动的点簇融合在一起，象征着与未来星球的联系。\n\n\n\n除此之外，可口可乐还利用Stable Diffusion参与产品营销。为了增强用户的互动感，可口可乐在其网站上提供了人工智能增强的二维码，邀请粉丝通过限量版饮料和全新的人工智能体验来想象未来的味道和感觉。\n\n\n\n可口可乐表示，新型人工智能增强汽水的零糖版本将在特定市场限时发售。而美国、加拿大和墨西哥的消费者还可以购买原味版本的Y3000。\n这样看来，“人工智能”一词已经不仅仅是一个技术手段，还成为了一家跨国食品和饮料公司的营销术语，贴上“人工智能”的标签，使产品呈现出现代化、未来化的形象，可以让消费者产生对产品的好奇和认知。\n随着人工智能技术的普及和消费者对创新的追求，这样的营销策略可能会引发消费者的兴趣，促使他们更愿意尝试和购买这些产品。\n你想尝尝这个充满科技感的Y3000吗？","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.43.1","shortVersion":"4.43.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2367661449","isCrawlerRequest":true}