读书郎上半年营收同比下降51.5% 市场份额萎缩加剧

封面新闻2023-08-21

封面新闻记者孟梅付文超8月20日，读书郎公布 2023 年中期业绩报告。数据显示，读书郎2023上半年营收1.26亿元，去年同期营收为2.6亿元，同比下降51.5%。读书郎在财报中解释，营收减少主要来自于学生个人平板及可穿戴产品销售减少，原因为其他行业的企业加入电子教育行业，使行业的竞争压力加剧。财报还显示，读书郎的销售成本由2022年中期的1.93亿元下降至2023年中期的7730万元，同比...

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