京东养车“洗美改”业务驶入增长快速路

亿邦动力网2023-06-05

据京东汽车开门红战报显示,京东养车业务成交总量再创新高,线上购买京东保养套餐用户量同比增长10倍,汽车改色膜品类成交额同比增长150%。随着旗下洗美改业务增长趋势日益显现,京东养车在今年618前后又有了新动作,多家养车门店挂牌贴膜服务,在洗美改业务领域进一步发力。近年来,在汽后领域,洗美改成为不少汽后养护连锁品牌争相涉足的领域,洗美改业务被视为新流量、新盈利的重要业务之一。京东养车作为行业头部养护...

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养车服务向汽后市场“非刚需”领域延展近年来在汽后领域,洗美改业务作为“非刚需”业务,在传统维保业务之外拥有着极大地市场潜力。京东养车始终将“养车”作为贯穿品牌发展的战略核心,致力于打造“线上线下一体化”服务网络,业务板块也在持续从传统保养维修向“洗美改”领域延伸布局。在美容清洗方面,据京东养车方面介绍,近年来京东养车门店洗美业务保持着稳健增长,而这得益于京东与国内外众多头部汽车配件企业的达成的全渠道战略合作,为其洗美业务提供了丰富服务与产品种类,并在质量标准与性价比方面更胜一筹。在车衣贴膜方面,京东养车推出的自有品牌京安途聚集了业内诸多TOP级供应商资源构建车衣供应链,旗下产品如京彩系列在工艺方面拥有国际核心工艺和4项严格品控,可保障10年不留胶不伤车漆,为消费者提供1年破损免费补发及京东自有品牌7年官方质保服务,并且在性价比方面做到了“同质价更低,同价质更优”。基于京东自建超越产品本身的规范化施工流程以及高于行业的质量保障体系,京安途对产品的多维度严控和对制造商的甄选,能够切实履行让用户“有的选,闭眼选,选的对”的品牌承诺。在汽车改装方面,京东养车APP于去年8月上线了集专业改车咨询、正品秒杀、玩车社群、改装百科于一体的改装专业频道,满足车主群体个性化的改装需求,从轮毂、绞牙避震、刹车卡钳、改色膜、动力升级等诸多方面建立起一条完整的正品商品供应体系,结合全国上千家与京东合作的线下专业改装门店,实现线上线下服务结合,解决很多初入改装圈用户选品难、找店难的痛点,也整合弥补了京东养车在改装领域的布局。线下布局升级驶入增长快速路 多家养车门店挂牌“京东贴膜中心”近日,位于北京经开区的京东养车门店,上线贴膜业务还不到2个月时间,即已完成超过100台贴膜业务订单,远超行业。据了解,京东养车全国门店中一半以上门店已经在深度布局洗美改装业务。值得一提的是,位于北京大兴区的京东养车旗舰店也将在8月份建成,据了解,这家门店占地2400平米,是京东养车首家集钣喷、新能源、洗美改为一体的旗舰直营店。该门店的建成也体现了京东养车在门店综合服务能力打造上的精耕细作,以及以标杆门店带动全国门店服务能力提升的决心。京东养车方面介绍,洗美改装业务的行业痛点在于对技师能力的培训、建立标准化服务与门店盈利能力等方面,因此京东养车在自建专业标准培训课程,培养和挖掘京东自营贴膜技师,提供高品质服务方面已经进行了长久布局和积累,同时也联合了易车等头部平台,共建技师培训和服务体系。2023年4月,京东养车与易车达成战略合作,在车衣产品、服务、技师培训等方面进行深度共建。首先在服务维度,基于双方线下服务网络能力,共同共建和拓展服务门店覆盖范围;二是在技师培训方面,双方共建技师培训能力,特别是易车基于自有的技师平台,为京东养车门店输送了大量专业洗美贴膜技师。在解决加盟门店洗美改装业务的盈利痛点方面,京东养车近期针对加盟商启动了专项提升方案,帮助门店开辟全新的的盈利通道,包含从成本精算、标准服务优化、重构产品服务到提升门店营销转化的一系列内容。一直以来,京东养车的依托于自身强大的数字化能力对门店运营有着多个维度的赋能,例如在门店预测、智能分单等方面的智能化,提供标准进销存管理、电子报价、技师线上实名认证等服务,提升加盟门店的盈利能力与管理效率。一直以来,京东养车秉承“透明服务,快速养护”的服务理念,对汽后市场的趋势变化精准把握,在满足车主个性化,非标准化的洗美改装需求同时,也为汽后市场的合作伙伴、技师与加盟商们带来了技能提升,盈利共享等一系列价值,从传统汽车保养维修到延展更加丰富的业态布局路上,京东养车又迈出了扎实的一步。注：文章来源/芒信源，本文为作者独立观点，不代表亿邦动力立场。","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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