618前瞻：内容和货架融合，促销活动简化

格隆汇2023-06-01

2023年618预售开启，各大电商平台公布618规则和营销活动。货架和内容场景进一步走向融合。本次618，交易平台重点布局内容化：淘宝直播间主打“好货好价”，宣布618期间扶持约5万名新主播，预售当日6位达人直播间交易额过亿元，期间10多位头部主播开场助力，并上线“生活新百科、兴趣新文化、特色新场景、新生活方式”4大专题栏目，围绕用户的生活、兴趣和消费场景孵化内容；京东首次引入直播形式，交个朋友...

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