五粮液曾从钦：放权给听得见炮火、看得见硝烟的一线营销大区

酒业内参2023-05-26

5月26日，五粮液召开2022年度股东大会。　　在会上，董事长曾从钦提到将加大和美组织变革的力度，深入实施“总部抓总、大区主战”策略。他强调，需要加强流程制度优化，赋予一线营销大区更多自主性和灵活性；继续完善扁平管理、充分授权、敏捷响应的组织体系，调动“大区主战”的积极性和创造性。因为大区是“听得见炮火、看得见硝烟的一线人员”。　　据2022年财报，五粮液将21个营销战区调整为26个营销大区，...

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