五粮浓香系列：向中高价位产品聚焦施行差异化销售

酒业内参2023-05-26

5月26日，五粮液召开2022年度股东大会。　　现场有分析师询问了五粮液浓香系列的发展战略。　　副董事长张宇表示，五粮浓香酒坚持“三个聚焦”，五粮春、五粮醇、五粮特头曲、尖庄等全国性战略大单品和区域性重点品牌影响力持续增强。　　其中，五粮春聚焦打造次高端产品定位；五粮醇围绕“美好生活”主题，通过宴席政策扩大市场份额；五粮特头曲则通过歌友会、相声会等形式进行文化赋能。　　财报显示，五粮液浓香...

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大伟大伟
2023-05-30
大伟大伟
垃圾股

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五粮浓香系列：向中高价位产品聚焦 施行差异化销售

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五粮浓香系列：向中高价位产品聚焦施行差异化销售