ATFX美股：亚马逊不再提供应用商店服务，为何被解读为推出中国市场？

和讯网2023-05-24

ATFX美股：5月23日，亚马逊发布客户邮件称：自7月17日起，亚马逊中国将不再提供应用商店服务。注意，不再提供服务的是“应用商店”，而非“亚马逊官网”。这封邮件导致了巨大的误解，网络上疯传“亚马逊关停官网”“亚马逊退出中国”等不实消息。5月24日，就上述市场传闻，亚马逊回应称：停止亚马逊应用商店服务不会影响任何目前亚马逊在中国的业务运营，包括亚马逊海外购，亚马逊全球开店及亚马逊中国官方网站...

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market?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AMZN":0.9},"content_text":"ATFX美股：5月23日，亚马逊发布客户邮件称：自7月17日起，亚马逊中国将不再提供应用商店服务。注意，不再提供服务的是“应用商店”，而非“亚马逊官网”。这封邮件导致了巨大的误解，网络上疯传“亚马逊关停官网”“亚马逊退出中国”等不实消息。5月24日，就上述市场传闻，亚马逊回应称：停止亚马逊应用商店服务不会影响任何目前亚马逊在中国的业务运营，包括亚马逊海外购，亚马逊全球开店及亚马逊中国官方网站Amazon.cn。至此，“亚马逊退出中国”的乌龙宣告结束。▲ATFX图为什么一则关停应用商店的邮件会被市场如此曲解？主要原因或许是亚马逊在中国的经营表现确实不尽人意。面对京东完善的物流体系、淘宝的全品类、拼多多的低价、抖音的直播电商，略显传统和保守的亚马逊似乎毫无招架之力。京东集团创始人刘强东对亚马逊的评价是：“亚马逊在中国做不起来的原因就是因为对中国团队没有信任，不授权，他的总经理一直是外国人，从来没在中国生活过”。这一点从亚马逊官网的设计风格就可以看出来，整体偏向静态，不像国内购物网站那样动态图很多；商品详情页面字多图少等等。亚马逊网站全球范围内极高的知名度，与国内市场低调的发展态势，导致大量消费者对亚马逊既熟悉又陌生。在这种微妙的品牌渗透情况下，亚马逊邮件被误读便可以理解。▲ATFX图纯技术角度看，亚马逊的股价处于长期空投趋势下的反弹波段。2020年末和2021年全年，亚马逊股价形成超长周期的震荡型顶部，随后开启下跌走势。期间出现过三次反弹波段，如上图所示。最新一波反弹的起点在今年初，至今仍未结束。反弹A的幅度为61.8%，反弹B的幅度同样为61.8%，我们预计反弹C的幅度也将是61.8%。最新反弹波段的61.8%分位时120.83美元，最新市价为114.99美元，预计亚马逊股价将很快遇阻回落。ATFX风险提示、免责条款、特别声明：市场有风险，投资需谨慎。以上内容仅代表分析师个人观点，不构成任何操作建议。请勿将本报告视为唯一参考依据。在不同时期，分析师的观点可能发生变化，更新内容不会另行通知。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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