蜜雪冰城和瑞幸，能像星巴克一样去海外讲故事吗？

虎嗅2023-05-12

这些年，蜜雪冰城、瑞幸咖啡、名创优品等越来越多的国产快消品，都把商业版图拓展到了海外，有不少甚至在当地成为了网红品牌。但也有不少品牌出海后根本撑不过一年，就迅速亏本消失了。本期视频，一起看看，国产快消品出海，到底能不能行？

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