字体著作权侵权困局何解？大厂造字帮助中小商家降低授权成本

南方都市报2023-03-23

以“字体著作权”为关键字在中国裁判文书网上搜索，得到的结果会让不少人惊讶——使用电脑自带、常见的微软雅黑、华文黑体竟会有著作权侵权风险。事实上，类似案件并不罕见。2019年，电影《九层妖塔》因在画面中使用书法家向佳红创作的字体，被判向后者赔偿14万元。更早在2012年，电影《失恋33天》也曾因未经授权使用“悦黑体”引起侵权争议。“字体作品具有著作权，不是一个那么常见的‘常识’。”3月21日，设计师...

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Big factories create words to help small and medium-sized businesses reduce licensing costs","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"BABA":0.9,"09988":0.9},"content_text":"以“字体著作权”为关键字在中国裁判文书网上搜索，得到的结果会让不少人惊讶——使用电脑自带、常见的微软雅黑、华文黑体竟会有著作权侵权风险。事实上，类似案件并不罕见。2019年，电影《九层妖塔》因在画面中使用书法家向佳红创作的字体，被判向后者赔偿14万元。更早在2012年，电影《失恋33天》也曾因未经授权使用“悦黑体”引起侵权争议。“字体作品具有著作权，不是一个那么常见的‘常识’。”3月21日，设计师林江辉在阿里巴巴普惠体四周年主题沙龙上谈到，阿里巴巴普惠体的发布，除了希望通过开放免费的商用字体惠及商家、设计师、内容创作者以外，也希望以“免费”唤起公众对字体作品版权的关注。设计师林江辉。作为阿里巴巴普惠体项目负责人，林江辉表示普惠体的设计初衷正是帮助平台商家解决字体侵权的困扰。“电脑内嵌的许多字体，给人感觉天生免费，但以微软雅黑为例，其中文版权属于方正，商用就要收版权费。很多人直到收到电话甚至律师函，才第一次知道字体侵权这回事。”另一方面，字体的商用授权成本对中小商家而言也是一笔负担。由此出发，阿里巴巴打算“造字”，打造一个阿里的“雅黑”。林江辉和同事们经过10个月的努力，在2019年4月上线普惠体1.0版本，面向全社会开放下载，在所有平台均可永久免费商用。经过近四年的发展，阿里巴巴普惠体的覆盖语种从最初的173种增长至178种，并推出版权检测工具。四年以来，普惠体积累下载量超534万次。在上线四周年之际，阿里巴巴普惠体响应即将推行的新国标，正在扩容汉字生僻字，已经覆盖姓名、地名、方言、古籍中包含的常用生僻字。林江辉透露，最新版本预计于6月1日上线，“希望能帮助生僻字在数字时代不再寸步难行。”林江辉在此前媒体采访中谈到过，自己在加入阿里前为博物馆做设计，生活节奏很慢，说话也轻声细语。阿里巴巴却像一个加速向前的涡轮，所有工作都在快速更迭。在造字的过程中，林江辉得以找到两者的平衡。他可以真正静下来，关注每一个细节。即便是一个勾的圆润程度，也会影响到读者的阅读感受。现在的他，生活里不时收获惊喜。看电视时瞄到综艺节目的海报，越看越觉得里面的字体熟悉。回到老家，看妈妈在玩一款成语连连看小游戏，里面的字体是自己做的东西。去烧烤店点单，无意中发现商家用的正是普惠体，他打心眼里觉得这个店家有品位，东西也难吃不到哪里去。林江辉说：“意识到这个作品不断地去不同的地方、影响不同的人，很有意思。未来，普惠体会带动更多参与者一起，用普惠设计让商业美而简单。”采写：记者黄一盘","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.22.4","shortVersion":"4.22.4","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2321778905"}