拼多多（PDD.US）为消费市场再添一把火首场“特色直播”引得超两千万网友围观拼购

智通财经2023-03-22

时至3月下旬，全国大部分地区气温逐步回暖，春天的气息愈发浓郁。智通财经APP注意到，3月21日，拼多多（PDD.US）百亿补贴牵手央视新闻推出的“美好生活拼出来”系列带货直播，首场落地福建省泉州市。央视主持人任鲁豫、记者王冰冰组成“鲁冰花”组合，向网友们推荐了福建特产、美容护肤、服饰箱包、数码电器、食品生鲜等几十种产品。据了解，“美好生活拼出来”系列带货直播赢得了“开门红”，直播持续三个半小时，...

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The first \"special live broadcast\" attracted more than 20 million netizens to watch and buy","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"PDD":1},"content_text":"时至3月下旬，全国大部分地区气温逐步回暖，春天的气息愈发浓郁。智通财经APP注意到，3月21日，拼多多（PDD.US）百亿补贴牵手央视新闻推出的“美好生活拼出来”系列带货直播，首场落地福建省泉州市。央视主持人任鲁豫、记者王冰冰组成“鲁冰花”组合，向网友们推荐了福建特产、美容护肤、服饰箱包、数码电器、食品生鲜等几十种产品。据了解，“美好生活拼出来”系列带货直播赢得了“开门红”，直播持续三个半小时，吸引全网超过两千万网友观看和拼单。“美好生活拼出来”首场直播位于泉州繁华的商业区中心地段府文庙，直播在发源于泉州的非物质文化遗产“南音”中开场。在直播开始前，王冰冰已经前往𫊻埔、西街、洛阳桥等地，与广大观众共赏世遗泉州的烟火风情。在𫊻埔渔村，王冰冰头梳簪花围、身穿𫊻埔女服饰、提着小鱼篓行走在蚵壳厝之间，体验当地生活。直播伊始，“鲁冰花”组合就为广大网友推荐了安溪铁观音、桃溪永春老醋、番石榴、枇杷等多种福建当地特产。对于当地特色农产品如何通过拼多多“出村进城”，“鲁冰花”也娓娓道来：拼多多百亿补贴通过面向农产品、农副产品加码补贴，百亿补贴有效降低了供需两端的采销成本，链接全国数百个农业产业带，助力区域农产品发展成大产业。另外，值得一提的是，拼多多此次在泉州举办的带货直播也吸引了荣耀、海尔、小米、珀莱雅、鸿星尔克等一众知名品牌商家。从农产品、美容美妆到数码电器，此次直播中的所有产品均由拼多多百亿补贴在全网低价的基础上进行“重补”，不少品牌好货的价格甚至比机场免税店还划算。知名主持人的生动介绍，加上平台实实在在的性价比，直播间里掀起了一阵又一阵的拼单热潮。在智通财经APP看来，此次系列直播无疑会给本就处于复苏态势的消费市场再添上一把火。与此同时，拼多多的百亿补贴也已形成一股巨大的能量，为整个消费市场带来了活力。“针对消费者不断扩大的消费需求，百亿补贴不断加速品牌化进程。2021年，百亿补贴频道开设‘官方合作旗舰店’入口，当年新入驻的品牌官旗店同比增长超10倍以上。”拼多多百亿补贴负责人表示，截至目前，百亿补贴频道已有近万家品牌旗舰店入驻，实现全行业高号召力品牌基本覆盖。沿着“消费者需要什么，我们就补贴什么”的路径，拼多多百亿补贴不断创新“社交拼团”形式，加大补贴力度，带给消费者更多实惠。而在2022年下半年，百亿补贴还上线了全新“多人团”形式，消费者可以通过邀请好友拼团的方式，购买平台精选品牌好物，并享受超额补贴。拼多多百亿补贴负责人介绍，针对“多人团”商品，平台将进行“双重补贴”，让消费者享受超级优惠力度。再回看“美好生活拼出来”系列带货直播，以泉州站为起点，可预见的是接下来拼多多百亿补贴系列直播还将走入全国更多的制造业和农业产业带，助力城市活力提升、产业兴旺、消费提振。","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.22.4","shortVersion":"4.22.4","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2321522469"}

拼多多（PDD.US）为消费市场再添一把火 首场“特色直播”引得超两千万网友围观拼购

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拼多多（PDD.US）为消费市场再添一把火首场“特色直播”引得超两千万网友围观拼购