加盟商33年回本，陆正耀提着镰刀重做咖啡？

虎嗅2023-03-18

瑞幸咖啡创始人陆正耀，在连续搞黄几个项目后，又重回咖啡行业，2022年10月，陆正耀正式宣布启动库迪咖啡项目，目前，库迪咖啡已经把门店开出一千多家，并且新店数量还在不断上升。野蛮生长的味道依然熟悉，不管是低价促销，还是找明星、网红营销，甚至包括产品设计，库迪都与当年瑞幸十分相似，这次陆正耀的惯用资本运作套路还能奏效吗？

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