纺织服装品牌力跟踪月报：节后品牌营销积极国际运动品牌热度回升

国信证券股份有...2023-03-05

搜索指数：耐克、阿迪、FILA、全棉时代和地素热度明显上升。随着社交场景放开，各品牌营销加码，耐克和阿迪百度指数在低基数下环比1 月增长超过100%，FILA 开展情人节营销活动，百度指数环比增长153%。安踏、特步、李宁百度指数虽无明显增长，但是各品牌积极准备开学季营销，例如安踏推出新品跑鞋马赫3、特步和李宁携手运动员助力马拉松赛事。休闲品牌方面，地素携代言人推23 春季系列，全棉时代官宣新...

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纺织服装品牌力跟踪月报：节后品牌营销积极 国际运动品牌热度回升

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纺织服装品牌力跟踪月报：节后品牌营销积极国际运动品牌热度回升