蔚来申请咖啡商标，推出挂耳咖啡

Tech星球2022-11-25

Tech星球（微信ID：tech618）文| 陈桥辉汽车和咖啡这两个行业的结合趋势，愈发变得紧密。今年10月，蔚来申请了多个“蔚来咖啡”相关的商标，随后，字节在本月又申请了“懂车咖啡”的商标，或入局咖啡行业。 Tech星球了解到，蔚来对咖啡的布局有着两方面的动作，一方面是蔚来在全国各地的蔚来中心里，可为用户提供特饮、咖啡等饮品，另外一方面则是在NIO Life中卖咖啡商品，目前品类包含有挂耳...

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