月狐数据：2022运动品牌全渠道发展数据报告

199IT2022-11-14

国内运动鞋服市场处于高速成长期，成长性优于全球市场，国内运动品牌重点发力 DTC 及电商渠道，收入保持高增速，而六成收入依赖于经销商的国外巨头在中国市场的销售遭遇滑铁卢。粗放型扩张时代结束，关店潮蔓延至各个品牌，阿迪达斯、耐克、彪马、李宁和361度门店规模缩减均超过三成，但得益于关店策略各品牌的单店客流有所提升，而安踏、斐乐和特步的整体线下到店客流更获得明显增长，精细化运营初显成效。对比各品牌的...

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