沃尔玛(WMT)通过推出Walmart Land和Walmart's Universe of Play进军Roblox(RBLX)

凤凰网港股2022-09-26

沃尔玛(WMT)今日宣布在元宇宙平台Roblox(RBLX)中推出两种全新的沉浸式体验。这些空间被称为Walmart Land和Walmart's Universe of Play，为客户提供独特的互动内容和娱乐，将沃尔玛“岛屿”中最好的虚拟世界带入生活。Roblox社区成员可以查看沃尔玛“小岛”以收集verch、捕捉顶级音乐艺术家并解锁独家互动内容。

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