联合利华：日化巨头的品牌突围战

虎嗅网2022-08-25

中华、凡士林、力士、夏士莲、多芬、奥妙、清扬……你可能想不到，这些超市里常见的日用品品牌，都来自于联合利华。联合利华的产品包括4类：个人护理，食物、小吃、家庭护理，几乎涵盖了生活的全部。经过90年的发展，联合利华已经成为了全球最大的快速消费品公司之一。在日常护理领域，有宝洁、欧莱雅等强大对手，而在食品行业，来自肯德基、麦当劳的压力也不小。联合利华是如何在竞争中脱颖而出，使其产品年销量达1800亿件...

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