蒙牛世界杯周期再发力：随变官宣三款果味雪泥新品

财经网2022-08-13

林辰/文财经网产经讯在年初凭借代言人谷爱凌“霸屏”冬奥后，蒙牛的体育营销再次进入世界杯周期。其于距世界杯开幕99天之际，发布三款从颜值上具有高辨识度的随变冰淇淋新品，提前争夺这项年末顶级体育赛事的话题。8月13日午间，蒙牛在北京三里屯举办随变-巧冰奇旅世界杯站活动。启动仪式上，蒙牛官宣了三款随变新品。分别是苹果凤梨口味学泥、香蕉蓝莓口味雪泥、荔枝香蕉蓝莓口味雪泥。从产品外观颜色看，分别对应三支...

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