东方甄选：从销售产品到销售情怀

中国经营报2022-08-15

D4 越来越多的人喜欢看东方甄选直播。可以说，从教培行业转型的新东方重新定义了直播的内容和方式，并让董宇辉、YOYO、明明、顿顿、七七等一众新东方的老师走红直播间，很多人趴在直播间听他们侃亲情、梦想和情怀，也顺便买了不少东西。在半年多时间里，东方甄选获得了巨大的流量。对比半年前，新东方一度深陷转型困局，美股新东方（EDU）股价在一年之间遭遇了从每股196.94美元的高点跌落到不足2...

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