企业充满爱和希望的“慈善捐赠”，到底捐给了谁？

虎嗅2022-05-23

企业捐赠，情暖人间。公司为了自己的声誉，为定期为社会做出贡献。同样，作为消费者的你，也会经常看到类似于支付宝捐步、种树；或者在购物的时，商家告诉你每卖出一件产品，公司就会为某地区捐赠一桶水或者几分钱的信息。这样的信息，时刻让作为消费者的人们认为自己在为世界出力。然而，商家为什么如此热衷于做慈善？无论家国大事，还是地区捐赠，全部都要挺身而出？本期视频，从商业的角度，告诉你企业积极捐赠的社会责任性，...

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