专营遮阳衣饰的蕉下要在港交所上市了

媒体滚动2022-04-24

#你为防晒交了多少智商税# 专营遮阳衣饰的蕉下要在港交所上市了。从遮阳伞开始，该品牌围绕着遮阳不停地进化，产品系列涵盖防晒袖套、手套、上衣、裤子、帽子、口罩，甚至有了脸基尼。现代面料科技的创新让消费者在舒适度和遮阳性上找到了结合点，蕉下等创业者从中找到的是商业拓展的路径，通过提升设计品味满足消费者的遮阳需求。为了快速造势，其走的也是新消费的常规路径，在互联网营销上大把砸钱，找网红带货。能够靠营销在...

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