Alphabet Q4 Earnings Preview: Did Supply Chain Issues Reduce Advertising?

Motley Fool2022-01-28

Alphabet (NASDAQ:GOOGL) (NASDAQ:GOOG) is scheduled to report fiscal 2021 fourth-quarter earnings on Tuesday, Feb. 1. The tech giant is home to Google Search and YouTube, primarily relying on ad ...

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The tech giant is home to Google Search and YouTube, primarily relying on ad ...</p>\n\n<a href=\"https://www.fool.com/investing/2022/01/28/alphabet-q4-earnings-preview-did-supply-chain-issu/\">网页链接</a>\n\n</div>\n","source":"fool_stock","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Alphabet Q4 Earnings Preview: Did Supply Chain Issues Reduce Advertising?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAlphabet Q4 Earnings Preview: Did Supply Chain Issues Reduce Advertising?\n</h2>\n\n<h4 class=\"meta\">\n\n\n2022-01-28 00:00 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.fool.com/investing/2022/01/28/alphabet-q4-earnings-preview-did-supply-chain-issu/><strong>Motley Fool</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Alphabet (NASDAQ:GOOGL) (NASDAQ:GOOG) is scheduled to report fiscal 2021 fourth-quarter earnings on Tuesday, Feb. 1. The tech giant is home to Google Search and YouTube, primarily relying on ad ...</p>\n\n<a href=\"https://www.fool.com/investing/2022/01/28/alphabet-q4-earnings-preview-did-supply-chain-issu/\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4553","symbol_name":"喜马拉雅资本持仓","start_time":0,"source_url":"https://www.fool.com/investing/2022/01/28/alphabet-q4-earnings-preview-did-supply-chain-issu/","article_id":"2206875330","we_media_id":null,"thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2206875330","pubTimestamp":1643299200,"sourceInfo":{"source_id":"fool_stock","name":"Motley Fool"},"weMediaInfo":null,"summary":"Alphabet is scheduled to report fourth-quarter earnings on Feb. 1.","collect":0,"end_time":0,"defaultTopTitle":"fool.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4553":"喜马拉雅资本持仓","BK4514":"搜索引擎","GOOG":"谷歌","BK4532":"文艺复兴科技持仓","BK4548":"巴美列捷福持仓","BK4561":"索罗斯持仓","BK4538":"云计算","BK4507":"流媒体概念","BK4534":"瑞士信贷持仓","BK4503":"景林资产持仓","GOOGL":"谷歌A","BK4527":"明星科技股","BK4077":"互动媒体与服务","BK4550":"红杉资本持仓","BK4533":"AQR资本管理(全球第二大对冲基金)","BK4566":"资本集团","BK4525":"远程办公概念","BK4554":"元宇宙及AR概念"},"translate_title":"谷歌A第四季度财报预览：供应链问题是否减少了广告投放？","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"GOOGL":1,"GOOG":1},"content_text":"Alphabet (NASDAQ:GOOGL) (NASDAQ:GOOG) is scheduled to report fiscal 2021 fourth-quarter earnings on Tuesday, Feb. 1. The tech giant is home to Google Search and YouTube, primarily relying on ad revenue. \nIn the past two years, marketers have had to manage rapidly evolving business conditions. At the pandemic onset, ad spending decreased substantially as businesses preserved cash. Recently, many companies are ramping marketing spending back up. However, the recent COVID surge driven by omicron cases is hurting supply chains which could lead to certain marketers pulling back on advertising once again. Here's what investors should look for in Alphabet's earnings release on Tuesday.\n\nImage source: Getty Images.\n\nSupply chain bottlenecks are causing advertisers to pull back \nAlphabet's revenue surged in the third quarter ended Sept. 30, 2021. Overall sales of $65 billion were 41% higher than the same quarter the year before. Google Search is still the dominant ad revenue machine for Alphabet. In Q3, Google Search brought $37.9 billion in ad revenue, while YouTube did $7.2 billion in ad sales.  Advertisers came out in full force as economies reopened, driven by their need to remind consumers they are open for business.  That's an excellent rebound for Alphabet, which -- like many businesses -- experienced a deceleration in growth in 2020. Alphabet has increased revenue at a compound annual growth rate of 20.1% in the last decade but saw the rate decline to 12.8% in 2020. \nThe rise of the omicron variant and supply chain disruptions could cause sales growth to decelerate. After all, there is no need for a business to advertise if it has difficulty meeting current customer demand. Already, in the quarter completed Sept. 30, Alphabet reported decreases in advertising from the auto industry. Supply chain bottlenecks have hampered auto production, and dealerships with low supply are barely meeting demand as is.\nSince the pandemic onset, management has observed the ebb and flow of shopping habits and is working with marketers to offer better solutions for their needs. Consumers search online before leaving their homes for traditional in-person shopping. Alphabet is capitalizing on this trend by making it easier for businesses to show the local services they offer across Google Search and maps. Further, consumers appreciate the convenience offered by businesses with an omnichannel (online and brick-and-mortar) presence. To take advantage of the latter trend, Alphabet has created local inventory ads that highlight which products are in stock and where.  \nDuring the Q3 earnings call, Google Senior Vice President Philipp Schindler said:\n\nOmnichannel, I talked about it, is definitely in full force. I said this earlier. We've been really focused on building features and solutions to help retailers, large and small, succeed here. And we think this will continue as the world reopens and shoppers fluctuate between online and in-store based on whatever is really more convenient.  \n\nWhat's next for Alphabet investors?\nAnalysts on Wall Street expect Alphabet to report revenue of $72.03 billion and earnings per share of $27.41. If it meets those projections, it would see year-over-year increases of 26% and 22%, respectively. Furthermore, the revenue growth rate would be a deceleration from the third quarter but still above its long-run trend. \nAlphabet's stock is down 11% year to date in 2022, although it's hard to discern how much of that decrease is due to sentiment that the company has declining prospects. Investors are moving out of growth stocks recently, which is certainly one cause for the drawdown in Alphabet's stock. If the company reports increasing hesitancy by advertisers, it could cause further selling in Alphabet stock in the near term, but long-term investors should expect Alphabet to eventually bounce back and return to sizzling growth.","kind":null,"is_publish_news":null,"is_publish_highlight":null,"is_publish_live":null,"is_publish_wemedia":null,"editions":null,"symbols":[],"gpt_button":1},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"deviceId":"web-server-community-laohu8-v3","version":"4.22.4","shortVersion":"4.22.4","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2206875330"}