上半年全球TWS耳机出货量2.88亿对前5品牌有3家来自中国

深圳商报2021-09-07

原标题：上半年全球TWS耳机出货量2.88亿对前5品牌有3家来自中国【深圳商报讯】（记者袁静娴）9月4日，记者从在深圳举办的2021全球智能终端生态科技大会上获悉，2021年上半年全球TWS（真正无线立体声）耳机出货量达到2.88亿对，同比增长47%，前5家品牌有3家来自中国。预计下半年，市场出货量还将继续提升。主办方表示，智能终端正迎来快速发展期。主办方旭日大数据表示，随着科技电子消费的快速...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

BoyLcws
2021-09-07
BoyLcws
666
Starboy166
2021-09-07
Starboy166
很好

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2165965335?lang=zh_CN&edition=full","thumbnail":"https://static.tigerbbs.com/53c38b893b1ea0d52d5173f0c3bc05ca","is_english":false,"pubTime":"2021-09-07 08:09","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2165965335","market":"hk","top_or_hot":-1,"title":"上半年全球TWS耳机出货量2.88亿对 前5品牌有3家来自中国","media":"深圳商报","content":"<div>\n<p>原标题：上半年全球TWS耳机出货量2.88亿对 前5品牌有3家来自中国【深圳商报讯】（记者 袁静娴）9月4日，记者从在深圳举办的2021全球智能终端生态科技大会上获悉，2021年上半年全球TWS（真正无线立体声）耳机出货量达到2.88亿对，同比增长47%，前5家品牌有3家来自中国。预计下半年，市场出货量还将继续提升。主办方表示，智能终端正迎来快速发展期。主办方旭日大数据表示，随着科技电子消费的快速...</p>\n\n<a href=\"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/china/2021-09-07/doc-iktzscyx2718024.shtml\">网页链接</a>\n\n</div>\n","source":"sina_symbol","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>上半年全球TWS耳机出货量2.88亿对 前5品牌有3家来自中国</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n上半年全球TWS耳机出货量2.88亿对 前5品牌有3家来自中国\n</h2>\n\n<h4 class=\"meta\">\n\n\n2021-09-07 08:09 北京时间&nbsp;&nbsp;&nbsp;<a href=https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/china/2021-09-07/doc-iktzscyx2718024.shtml><strong>深圳商报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>原标题：上半年全球TWS耳机出货量2.88亿对 前5品牌有3家来自中国【深圳商报讯】（记者 袁静娴）9月4日，记者从在深圳举办的2021全球智能终端生态科技大会上获悉，2021年上半年全球TWS（真正无线立体声）耳机出货量达到2.88亿对，同比增长47%，前5家品牌有3家来自中国。预计下半年，市场出货量还将继续提升。主办方表示，智能终端正迎来快速发展期。主办方旭日大数据表示，随着科技电子消费的快速...</p>\n\n<a href=\"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/china/2021-09-07/doc-iktzscyx2718024.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"AAPL","symbol_name":"苹果","start_time":0,"source_url":"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/china/2021-09-07/doc-iktzscyx2718024.shtml","article_id":"2165965335","we_media_id":null,"thumbnails":["https://static.tigerbbs.com/53c38b893b1ea0d52d5173f0c3bc05ca"],"rights":{"source":"sina_symbol","url":"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/china/2021-09-07/doc-iktzscyx2718024.shtml","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.title{#titleStyle#}a{#lv2TextColor#}.extra-info, .source{#sourceStyle#;}","selectors":".module-article, article","filters":"header, .voice2, .tags, #norm_qrcode_link_auto, .unfold-box, .action","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2165965335","pubTimestamp":1630973347,"columns":[],"sourceInfo":{"source_id":"sina_symbol","name":"新浪媒体新闻"},"weMediaInfo":null,"summary":"预计下半年，市场出货量还将继续提升。根据旭日大数据统计，2018年到2021年的第一季度全球TWS出货量累计达15.3亿对。2021在缺芯潮的影响下，TWS出货量保守估计会超6亿对。其中，苹果相比去年全年38.98%的占比有所下滑，但同时说明，其他阵营的TWS耳机品牌厂商正在加大市场份额的争抢力度。随着品牌端的发力，主办方预测，下半年到明年，TWS耳机品牌占比将有望超过白牌。","collect":0,"end_time":0,"defaultTopTitle":"sina.cn","property":[],"viewcount":null,"language":"zh","relate_stocks":{"AAPL":"苹果"},"translate_title":"In the first half of the year, the global TWS headset shipments were 288 million, and three of the top five brands came from China","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AAPL":0.6},"content_text":"原标题：上半年全球TWS耳机出货量2.88亿对 前5品牌有3家来自中国【深圳商报讯】（记者 袁静娴）9月4日，记者从在深圳举办的2021全球智能终端生态科技大会上获悉，2021年上半年全球TWS（真正无线立体声）耳机出货量达到2.88亿对，同比增长47%，前5家品牌有3家来自中国。预计下半年，市场出货量还将继续提升。主办方表示，智能终端正迎来快速发展期。主办方旭日大数据表示，随着科技电子消费的快速发展，智能可穿戴设备也迎来了有利的发展时期，其中增速最快的是以TWS耳机为代表的音频类产品。根据旭日大数据统计，2018年到2021年的第一季度全球TWS出货量累计达15.3亿对。2021在缺芯潮的影响下，TWS出货量保守估计会超6亿对。上半年TWS耳机市场，全球出货量前5品牌分别为苹果、小米、华为、三星、QCY，苹果以32.98%的占有率稳居榜首，小米（10.84%）和华为（9.4%）位居第二、第三，三星以8.12%居第四，东莞和乐电子旗下的QCY以7.95%排名第五。其中，苹果相比去年全年38.98%的占比有所下滑，但同时说明，其他阵营的TWS耳机品牌厂商正在加大市场份额的争抢力度。旭日大数据显示，上半年苹果、三星、华为、小米和OPPO的出货量都在增长，其中增幅最大的为OPPO，达到75.40%，华为以51.02%排第二，三星以37.57%位列第三，苹果因体量大所以增幅并不明显，以15.02%排第四，小米以5.71%排名第五。从出货的TWS产品来看，品牌占有率增加到48.07%（去年占比44%），白牌（指生产没有牌子的设备的小厂商）占比缩减到51.93%（去年占比56%），双方占比已经接近。随着品牌端的发力，主办方预测，下半年到明年，TWS耳机品牌占比将有望超过白牌。“TWS耳机市场正逐渐下沉，行业面临新一轮洗牌。”从事智能耳机研发的深圳市大十科技有限公司总经理李浩乾向记者表示，TWS耳机产业已经非常成熟，研发技术普遍普及，随着大品牌逐渐降低TWS耳机价格，过去TWS耳机白牌通过低价格来抢占市场的优势正在消失，未来，白牌厂商如何活下来成为必须面对的难题。李浩乾表示，随着智能互联硬件设施不断升级，TWS耳机也正向智能化和健康化方向发展。未来，TWS耳机作为一项可穿戴设备，将会有越来越多企业聚焦细分市场，针对多个场景应用开发更多功能，如对用户进行个性化音质设定、将数据储存到云端等。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[{"id":817483167,"gmtCreate":1630980369559,"gmtModify":1632904804156,"author":{"id":"3570063870556359","authorId":"3570063870556359","name":"BoyLcws","avatar":"https://static.tigerbbs.com/10f03ebe86bdcadec98d1ceb9c4044af","vip":1,"crmLevel":11,"crmLevelSwitch":0,"authorIdStr":"3570063870556359","idStr":"3570063870556359"},"htmlText":"666","listText":"666","text":"666","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/817483167","repostId":2165965335,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":817575276,"gmtCreate":1630978018795,"gmtModify":1632904833480,"author":{"id":"4092705309644240","authorId":"4092705309644240","name":"Starboy166","avatar":"https://static.tigerbbs.com/433fac4f577973f5794f465faf8f3958","vip":1,"crmLevel":11,"crmLevelSwitch":0,"authorIdStr":"4092705309644240","idStr":"4092705309644240"},"htmlText":"很好","listText":"很好","text":"很好","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://laohu8.com/post/817575276","repostId":2165965335,"repostType":2,"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"}],"isCommentEnd":true,"newsSizeData":{"likeSize":9,"commentSize":2,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2165965335","isCrawlerRequest":true}

上半年全球TWS耳机出货量2.88亿对 前5品牌有3家来自中国

精彩评论

上半年全球TWS耳机出货量2.88亿对前5品牌有3家来自中国