南极电商靠商标授权年收9亿缺乏质量支持南极人还能撑多久？

GPLP2020-01-07

作者：虞漾审校：周鹤翔来源：GPLP犀牛财经（ID:gplpcn）从淘宝上搜索南极人，你会发现，南极人囊括的产品非常齐全，床垫、泡脚桶、暖宝宝……虽然这些商品都有南极人的商标，但是，目前来看，也只有商标是真正属于南极人的。事实上，早在2015年，南极人所属公司南极电商（002127.SZ）就放弃了实体零售和直销，停止了生产线，专注于做品牌授权服务、电商生态综合服务平台服务、柔性供应链园区服务以及...

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南极电商靠商标授权年收9亿 缺乏质量支持南极人还能撑多久？

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南极电商靠商标授权年收9亿缺乏质量支持南极人还能撑多久？