Panera加入餐饮折扣战以超值套餐争夺市场份额

投资观察02-25

连锁快餐品牌Panera Bread正携数百万美元广告预算，强势加入餐饮行业的低价竞争浪潮。

这家休闲快餐连锁店周三宣布，将推出售价4.99美元的自由搭配套餐，顾客可任意组合汤品、沙拉及半份三明治。对正处于品牌全面革新阶段的Panera而言，低价策略是其全新的市场尝试。

首席执行官保罗·卡邦表示，测试数据显示该套餐能为公司及加盟商创造利润。随着低价套餐的广告推广，他预计Panera将借此扩大市场份额。

当前麦当劳等餐饮连锁品牌正通过定价约5美元的超值套餐吸引预算敏感的顾客。此番Panera的入局，标志着餐饮行业价格战进一步升级。

（本文根据实时财经资讯整理，更多动态可通过P/WSJL代码查询完整直播内容）

道琼斯新闻稿 2026年2月25日08:27 ET（13:27 GMT）

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Panera加入餐饮折扣战 以超值套餐争夺市场份额

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Panera加入餐饮折扣战以超值套餐争夺市场份额