高露洁借力人工智能加速产品创新——市场快讯

投资观察02-21

美东时间12:44——在纽约消费者分析师大会上，高露洁首席执行官诺埃尔·华莱士表示，公司正借助人工智能技术推动产品创新进程。他指出，这项科技正在彻底重塑产品研发流程。

华莱士强调：“我们运用人工智能生成更多产品概念，并以最快速度进行测试。通过数字讨论组和数字孪生技术验证市场洞察，同时建立内容工厂实现规模化内容产出。”他特别提到，人工智能在紫色矫正牙膏的研发与市场拓展中发挥了关键作用。

（本文完） 2026年2月20日 12:44 ET（17:44 GMT）

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