华纳兄弟探索公司：HBO Max将于2026年底前在部分国际市场推出“Moments”新广告形式

美股速递06-19

华纳兄弟探索公司宣布，其流媒体服务HBO Max计划在2026年底前，于部分国际市场推出一项名为“Moments”的全新广告格式。这一举措旨在增强广告投放的精准度与用户参与度，为国际市场的广告商提供创新的品牌展示解决方案。

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