康卡斯特与Roku联手推出NBC冬奥体验全面覆盖2026米兰科尔蒂纳冬奥会

美股速递02-03

康卡斯特（Comcast）旗下NBC环球与流媒体平台Roku宣布共同推出"NBC冬奥体验"专题服务，将为2026年米兰-科尔蒂纳冬奥会提供全方位赛事报道。该合作将整合直播赛事、点播回放与独家幕后内容，通过Roku终端设备为观众打造沉浸式观赛体验。此次布局标志着传统媒体巨头与流媒体技术平台的深度协同，有望在数字时代重新定义体育赛事传播模式。

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康卡斯特与Roku联手推出NBC冬奥体验 全面覆盖2026米兰科尔蒂纳冬奥会

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康卡斯特与Roku联手推出NBC冬奥体验全面覆盖2026米兰科尔蒂纳冬奥会