棒约翰业绩表现"喜忧参半"，转向促销策略应对市场挑战

投资观察02-26

美国东部时间08:26——披萨行业正陷入激烈的价格战，棒约翰国际公司宣布将加大折扣力度以应对竞争。该公司推出的外带半价优惠有效提振了该渠道订单量，然而第四季度配送订单却出现下滑。

这家披萨连锁企业坦言，在业务转型的关键阶段，其近期业绩呈现"喜忧参半"的态势。最新财报显示，第四季度北美地区同店销售额下降2%。受此影响，棒约翰盘前交易中股价下挫3.5%。

（本文完）

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