OpenAI在ChatGPT中封禁Adobe等公司投放竞品AI广告——《The Information》报道

美股速递09-10

据《The Information》披露，OpenAI已对Adobe及其他企业采取限制措施，禁止它们在ChatGPT平台内为部分竞争性AI产品进行广告宣传。

这一动态在科技圈引发广泛关注，也折射出人工智能赛道上愈发白热化的竞争态势。报道指出，OpenAI正在强化其平台生态的边界管控，试图将广告资源牢牢锁定在自家产品或与之不相冲突的服务范畴内。

此举对广告主及开发者来说，无疑增添了一层不确定性。那些试图借助ChatGPT巨大流量池触达用户的AI初创公司，如今可能面临渠道收紧的窘境。

在生成式AI产品如雨后春笋般涌现的当下，平台方与应用方之间的利益边界正在被重新划定。OpenAI此番出手，究竟是对用户体验的保护，抑或是对竞争格局的主动布局？业内看法不一，但可以确定的是，这场围绕流量入口与产品推广权的博弈，正在变得愈发微妙。

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