餐厅纷纷推出优惠活动以刺激需求 -- 市场观察

投资观察09-02

UBS分析师表示，由于消费者对餐厅消费的情绪疲软，各大餐厅正在推出优惠活动来吸引顾客。麦当劳已经表示将对餐点进行打折，这一决策可能会迫使整个行业降价和提供折扣，"某些特定品牌可能会推出新的促销活动，并加大对超值优惠的营销力度"，分析师们表示，并提到了达美乐比萨、Shake Shack Inc和墨式烧烤正在提供的促销活动。

"实际上，主要品牌最近几周都在利用更具吸引力的促销优惠来改善价值认知，并在困难的宏观环境中推动客流量增长，因为消费者正在管理餐厅光顾次数或支出，这是由于菜单价格通胀或消费能力受压所致。"

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