牛肉价格波动催生需求转变麦当劳瞄准鸡肉市场新机遇

投资观察05-07

随着牛肉价格持续走高，消费者正将目光转向鸡肉产品——这一趋势为麦当劳提供了抢占市场份额的新契机。公司首席执行官克里斯·肯普钦斯基在分析师电话会议中指出："当牛肉价格维持在如此高位时，鸡肉产品的性价比优势愈发凸显。"

作为全球最大汉堡连锁企业，麦当劳正将这一消费转变视为拓展鸡肉业务的战略机遇。目前该公司在鸡肉领域的市场占有率远低于其汉堡业务。肯普钦斯基透露："我们在牛肉品类拥有约45%的市场份额，而鸡肉品类份额仅略高于15%。这意味着我们在鸡肉市场的发展空间极为可观。"

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

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牛肉价格波动催生需求转变 麦当劳瞄准鸡肉市场新机遇

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牛肉价格波动催生需求转变麦当劳瞄准鸡肉市场新机遇