麦当劳高管坦言美国直营门店利润率"不可接受" 拟调整特许经营与自营比例以提升业绩

美股速递05-07

麦当劳公司高管近日公开表示，其美国市场直营餐厅的利润表现已跌至"不可接受"水平。为扭转这一局面，这家全球餐饮巨头正着手评估特许经营与直营模式的组合策略，旨在通过结构性调整重塑盈利动能。

当前美国餐饮市场面临劳动力成本攀升与消费者支出趋缓的双重压力，迫使连锁餐饮企业重新审视运营模式。麦当劳此番表态折射出行业领导者对直营体系效率的深刻反思，其后续战略调整或将引发快餐行业经营模式的连锁变革。

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