Spotify：从今天起，播放量将反映单集收听/观看达至少30秒的次数

美股速递06-11

Spotify Technology S.A. 宣布对其平台上的播放量统计方式进行一项重要更新。自今日起，单集内容的播放次数将仅统计用户实际收听或观看时长达到或超过30秒的情况。这一调整旨在更准确地衡量内容的真实参与度，而非仅仅记录初始点击。此举可能影响播客和视频内容创作者对自身内容表现的理解与评估，同时也为广告商和合作伙伴提供了更精确的受众参与数据。平台表示，此次变更将应用于所有历史及未来的播放数据，以确保统计口径的一致性。

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